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Should the Vikings tap into foreign markets?

Having gone to the NFL game in London yesterday I couldn't help but notice the huge number of Vikings fans in attendance. After the Patriots (who were actually playing!) I would say that Vikings jersey's were probably the most prevalent at the game. There were certainly more Vikings shirts than there were Buc's! A certain number 28 was being worn quite a lot - I wonder if he's good... ;)

Many new fans are coming to the game from outside the States, most of whom don't have any prior allegiance to a team or area (I support the Vikings 'cos my folks used to live out there back in the 70's). It seems to me that many of those who are looking for a team to support are turning to the Vikings - they have the most explosive player in the league and some big personalities to keep things interesting (69 and 4 anyone?). It seems like an obvious choice. I think it'd be prudent for the Vikings to seriously consider trying to expand their market in the UK and elsewhere. If the take-up of the sport continues at the current rate then merchandise sales could get a massive boost.

Thoughts?

P.S. If you're wondering what I was wearing at the game, it was an old Randy Moss t-shirt I've had for ten years, suitably modified for this season...if not next.

This FanPost was created by a registered user of The Daily Norseman, and does not necessarily reflect the views of the staff of the site. However, since this is a community, that view is no less important.

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cool stuff. thanks for sharing.

by dsludo on Oct 26, 2009 6:28 PM CDT reply actions   0 recs

Not a bad idea.

Of all the teams in the NFL, the one that appeals the most to European nations would likely be the Vikings. I mean, part of their lineage can be traced back to the pillaging of their villages by their great, great, great, great, great, great, great, great, great grandfathers. :)

by Bjorno on Oct 26, 2009 6:58 PM CDT reply actions   0 recs

It's true

I’m probably part Viking. Somewhere :)

by Curvespace on Oct 26, 2009 7:22 PM CDT up reply actions   0 recs

Oh I am DEFINITELY part Viking.

But then again, I am Norwegian and my name is “Bjorn”.

by Bjorno on Oct 26, 2009 10:45 PM CDT up reply actions   0 recs

Why the f… is it that they can travel teams all the way to Wembly Stadium for an annual NFL game and we can’t get more live action in Honolulu other than the freaking Pro Bowl, which is nice I’ll admit, but has no bearing on the regular season, really just an excuse for the NFL to party in Hawaii.

When is the Hawaiian Football Fan going to get his due and the NFL recognize Honolulu as a legitimate market and not a post season after thought? WE NEED PRO BALL IN HAWAII! IS THERE ANYBODY OUT THERE? SELL OUT, EVERYTIME, GUARANTEED. BRING IT NFL, WE WILL COME! GREAT BRITAIN AIN’T THE PARTY, IT’S RIGHT HERE IN THE HAWAIIAN ISLANDS, HONOLULU, USA!

by PurpleSoul on Oct 29, 2009 4:36 PM CDT up reply actions   0 recs

How could this help in adding money for a new stadium?

It seems like a decent ideal!

Why Do People Question The Vikings' Status?

by UnBannedVikingholic on Oct 26, 2009 7:01 PM CDT reply actions   0 recs

It doesn't.

It only adds to Wilffs earnings.

by chaosg on Oct 27, 2009 6:22 PM CDT up reply actions   0 recs

Anywhere is good

As for the supposed Vikings following, perhaps the fact the VIkings did rule in England in ancient times and perhaps since Norway and so on are not too far as well. Who knows, but I think it’s great not only for the Vikings but the rest of the league. And if we happen to have one of the hottest teams over there, so much the better. Another way to solidify this would also be looking into talent from Europe as well as the rest of the world. There have been a few good ones from places other then the U.S. and I think with the growing popularity of American style football, you would see the advant of little league games going all the way up to possibly a European run NFL, not World League, but one run in Europe by Europe.

"That is the craziest sonofabitch I ever saw, how many more like him do you think are up there?"

by VikesFaninNM on Oct 26, 2009 7:43 PM CDT reply actions   0 recs

I agree

The occasional mention of a London franchise doesn’t seem to make too much sense to me. However, the prospect of a solid European league (better than the last one!) would be great. The British leagues have expanded massively over the last 3-4 years. I seem to remember reading somewhere that American Football is the fastest growing team sport in the country, though I can’t verify that.

I’m pretty sure the Vikings following is in large-part down to AP. I think that new fans see his highlight reel and think “Hell, I wanna shout for THAT guy”. I think it’s that simple. Add the amount of coverage that Favre has added to the mix this year. Also, I imagine that a lot of folk simply want to support the best teams, I mean if you’ve got a choice in the matter and no reason to chose otherwise then why not? Incidentally, the majority of shirts I saw at Wembley were Patriots, Vikings, Ravens and Steelers.

by Curvespace on Oct 26, 2009 8:06 PM CDT up reply actions   0 recs

In Frankfurt American Football Drew More Fans Than Their Soccer Team Regularly

The Frankfurt Galaxy football team was a BIG draw and was really cool….All of their hime games were ALWAYS sold out, and tailgating and partying was a part of the whole scene…

Too bad it fell apart, but it was not because of lack of interest….My cousin was a cheerleader for the team (rightfully I must say – ooof she is a looker!)….The mates I have in Germany follow hockey, soccer, and Formula 1 car and motercycle, etc.and all say bring back american football….

The one game a year in EU is not a enough to make that happen …a league is needed, or lieu of that, regular games by NFL teams in EU areas of interest centers such as London, Frankfurt, and Madrid or elsewhere…

Also agree that Vikings are perfect candidates for playing say 3 away games a year over there….somehow if the season is expanded, hope they consider this…..eventually this could lead to more, no doubt….

Good post!

I would rather be IN the Arena than watching from the stands...That is my life!
* Read Teddy Roosevelt's "Man in the Arena" if you need further explanation...

by vikingfanfrom afar on Oct 27, 2009 10:12 AM CDT up reply actions   0 recs

If Europe wants it they have to make it.

And it ain’t happening during the recession.

Also, how would it be if they took home games away from you and sent them over seas. Would it be fair to the American fan base to lose a game to Europe so the NFL could make a buck? Especially if the team your playing actually does have a fan base?

Don’t know I don’t live close enough to see the home games as is, but I will be hitting the Carolina/Vikes game in November and would be ticked if that one was shipped over.

by Grime on Oct 27, 2009 11:02 AM CDT up reply actions   0 recs

Im German/Irish

BUT I bleed purple!!!!!!!
The NFL should set up a preseason Vikings game somewhere in Scandinavia

A bird in the hand is worth about 10.99 at KFC and makes me lick my chops
Yummy!!!!!

by kdog69 on Oct 26, 2009 9:17 PM CDT reply actions   0 recs

Oh hell yeah!

Tho Im mostly Polish by decent, if they did a game somewhere in Norway, Sweden or Denmark would be absolutely killer given the massive Viking history and origins there. I bet the folks there would get into it bigtime.

"That is the craziest sonofabitch I ever saw, how many more like him do you think are up there?"

by VikesFaninNM on Oct 26, 2009 10:00 PM CDT up reply actions   0 recs

I remember

when the Vikings and the Bears played a preseason game in Sweden back in the 80’s. Members of the teams were invited to dinner at a family’s home…mmm Swedish cuisine…bet that was memorable. They showed a clip of them sitting around the host’s dinner table and Jim McMahon was sitting there with his smug smile and a pair of sunglasses on. I remember thinking…what a dick, show some respect.

"Skol pa fiskande"

by NobleSavage on Oct 28, 2009 9:22 AM CDT up reply actions   0 recs

100% german...

i came to the u.s.a on aug 1st, 1973. 1st place i lived was rapid city, s.d. i fell in love with american football right away. geographically, i had a choice of the vikes, or the denver broncos. i loved the vikes for 2 reasons. one was the great players they had, the other was because a viking is of european decent. plus, back then the broncos had those really awful orange jerseys too. my stepda introduced me to football, but unfortunately for him, he was from mi, and stuck being a life-long lions fan.
go vikes!!!

by indianavikesfan on Oct 26, 2009 10:29 PM CDT reply actions   0 recs

I’ll speak for those who won’t…

Mention Randy Moss and most of the faithful fall silent.

Just happier that the Super Freak show has moved on to another venue, bless the boy!

by PurpleSoul on Oct 27, 2009 12:29 AM CDT reply actions   0 recs

Hehe

Did you click the link? I’d modified it – crossed out his name and swapped it for someone elses (so now it’s an anti-hero turned hero rather than a hero turned anti-hero).

by Curvespace on Oct 27, 2009 3:53 AM CDT up reply actions   0 recs

Mention Randy Moss and most of the faithful fall silent.

All of the faithful I know still love Randy Moss and always wish him success. I have no qualms with Randy whatsoever.

If you can't laugh at yourself... Who can you laugh at?
The Packers, that’s who.
-- The almighty Manimal

by TheViking83 on Oct 27, 2009 8:37 AM CDT up reply actions   0 recs

I wish him success... with two caveats.

None against the Vikings.

No Super Bowl ring.

Other than that, I wish him lots of success :)

Ah, ah,
We come from the land of the ice and snow,
From the midnight sun where the hot springs blow.
The hammer of the gods will drive our ships to new lands,
To fight the horde, singing and crying: Valhalla, I am coming!
SKOL!

by DCPurple on Oct 31, 2009 6:36 PM CDT up reply actions   0 recs

On the field – Phenomenal, the boy ALWAYS had game. Highlight Reel City. Many moments of play at an ascended level and the stats and accolades to back it up.

Off the field – an unnecessary distraction of self absorbed and self obsessed adolescent behavior unfortunately all too prevalent in many of the sport’s rising stars.

I guess I’m still old school enough to remember the days when the professional athlete was a role model on and off the field…

4 + 28 = XLIV

by PurpleSoul on Nov 7, 2009 9:04 PM CST up reply actions   0 recs

Well here you go

 as a person who actually got asked to play in the European Football league (whatever it was called). Nothing will matter. Until Europe puts football into it’s highschools and colleges they just won’t have enough infrastructure to keep foot ball alive. And I doubt they will ever do this. Soccer is a huge draw over there and is played 365 days a year. (I know this because when I went to Europe I ended up playing soccer instead).

The main thing is this high school, pop warner and college all get people behind the sport so that they’re willing to pay the bucks to support a profesional team. Without them your just importing players, and really how can you get to excited about that.

by Grime on Oct 27, 2009 7:45 AM CDT reply actions   0 recs

smartest thing said on the topic

you are absolutely right. Our version of football would have to be engrained in their culture in order to be truly accepted there.

If you can't laugh at yourself... Who can you laugh at?
The Packers, that’s who.
-- The almighty Manimal

by TheViking83 on Oct 27, 2009 8:39 AM CDT up reply actions   0 recs

In some respects

I’m not sure it’s a question of being ‘truly’ accepted over here, but simply just getting a respectable number of fans. High school sport is woefully underfunded in the UK (unless you go to an expensive public school) and many of the sports which you would consider culturally significant here are hardly played – cricket barely gets a look in in most schools and is actually misunderstood and ignored by a good proportion of the population. Much of the grassroots development in sports occurs in local teams. Players are more often scouted from there rather than schools. From what I understand it’s a very different culture to sports in the states. I don’t know what the system is like in the rest of Europe – somewhat better than the UK I would hope.

Also, it’s a long-term process and has to start ‘somewhere’. There was a brief explosion of interest in the 80’s, during which time most people in the UK were aware of teams like the London Monarchs. However, momentum was lost. Maybe this time we can keep it up.

I don’t imagine football could ever compete with soccer, but then neither does rugby, cricket, tennis or pretty much anything else over here. My point is that there is a market here and it’d make sense for NFL franchises to perhaps try and gain more fans for their teams because there are a lot of people around with no allegiance at the moment.

by Curvespace on Oct 27, 2009 9:09 AM CDT reply actions   0 recs

Problems

The problems your run into very quickly are these. First it’s an expensive game to play to your club leagues will have a hard time garnering enough capital to keep a team up. I understand what your talking about I lived in Germain for about 8 years while I was under 17 and never played sports in school it was always at club level.

No the next problem. Money, the same thing will happen now as it did then. As soon as the London Monarchs get a seriousl good QB the NFL will swoop down on them and snatch them up. All becasue the American market will support a lot higher salaries. No one likes thinking their sport is second best. There could be rules about this but seriously how could the do this and still leave Europe not feeling like the ugly kid sister.

Lastly, I believe that if Europe wants foot ball they will have to make it themselves. Having the NFL come over and try and create it for them is not going to work. The NFL is based in America and while they might be able to get Canada into it (a move I highly support) Europe will need to bootstrap itself in. Much like the AFL did all those years ago.

by Grime on Oct 27, 2009 9:16 AM CDT reply actions   0 recs

Definitely some issues....

Similarly hockey teams in Germany have a rough go….It is popular to a limited fanbase….and while the fanbase is larger than the ones for basketball or rugby (yes they have regional teams for these two sports and others as well) as well, in general soccer is king…and gets the big bucks and training programs in the communities….

Example: My grandson is a soccer player and has moved up through the years to a fairly high level league, starting from local in the neighborhood team many years ago at the age of 5 or 6 I think, and has aspirations of playing on the German national team at some point (but could technically play for the US team as well if he chooses and is good enough for either team)…the infrastructure is there and well fleshed out/supported by the community…

The points you make Grime are well taken….Perhaps the answer is to add three to four teams or more…make it 6 from outside US/overseas (as you mention could also come from Canada)…then nobody loses their home games….after all an away game for Vikings would be a home game for the opponent in most cases (i.e. exception being the Wembley game)….

Regarding recession, etc. this growth will not happen in the near future, and that may be a moot point by the time it got to the action stage of such a move by the NFL….It would lead credence to a World Champion label added to the Super Bowl – I never have understood how we have the world series label for baseball when in reality it is a US Champion that is crowned annually….

Anyway, good discussion here…maybe someone who has the power to make such changes/innovation is reading….hope so…

I would rather be IN the Arena than watching from the stands...That is my life!
* Read Teddy Roosevelt's "Man in the Arena" if you need further explanation...

by vikingfanfrom afar on Oct 27, 2009 11:28 AM CDT up reply actions   0 recs

Another issue

Would be away games. Could you imagine playing in Spain, Germany etc… would be aa crusher for your practices as well people would handle jet lag in a whole different way. Good grief think if Japan had a team…

by Grime on Oct 27, 2009 2:19 PM CDT up reply actions   0 recs

This is actually

True

T-Jack is back, J.J has went back to sucking, Bates won't blitz, Raheem's bored.

by Some other guy who does not care on Oct 27, 2009 10:57 AM CDT reply actions   0 recs

Not a bad idea cause I know not 1 brit is going to be a Patriots fan lol

"If at first you don't succeed - Skydiving isn't for you"

by Zoxide on Oct 27, 2009 1:13 PM CDT reply actions   0 recs

Sorry, I didn't mean an NFL Europe league in my original post

Yeah, I got kinda side-tracked – I don’t think an NFL franchise will be in Europe for a very long time, probably never. A European league similarly has a bunch of problems attached to it.

My original post was that they are a large amount of potential new fans in Europe and I was wondering if it would be prudent for NFL franchises (the Vikings in particular) to get in there early and try and get a share of them.

by Curvespace on Oct 27, 2009 5:02 PM CDT reply actions   0 recs

Yes and more yes

I think that would be a great idea, sorry I derailed your thread with talks of the EFL. Anything that helps the Vikes is a good thing in my book and the more people who are exposed to them obviously (unless they are mentally unhinged) they will become Vike fans. (the unhinged ones will become packer fans)

by Grime on Oct 28, 2009 9:13 AM CDT up reply actions   0 recs

Tough to attract foreign fans.

I understand your concept. Somehow the Vikings try and tap into the market with paid pod cast of the games and somehow build a fan base to attract sales of jerseys, ect. Be the first to build a fan base and then it makes your franchise more valuable down the road. It would be a heck of a marketing effort. I don’t know how they could accomplish it. Some might think their time is better spent on building a loyal enough fan base at home to build a new stadium. Interesting thought though.

by lifelongvike on Oct 28, 2009 6:43 PM CDT reply actions   0 recs

I'm not a marketing man...

…so I don’t know what tools they would use to attempt to accomplish this feat. Nor do I know what the costs might be, both financially and in the possibly of losing potential homeland fans. It just struck me that as the NFL commissioner is so eager to expand foreign markets then the teams might also consider doing so. For all we know the franchise might already have plans.

There does seem to be a shift towards accepting (American) football over here, without all the irrelevant and stupid notions of “It’s just rugby with pads on”. In fact, the England rugby manager at the moment (Martin Johnson) is a self-confessed NFL nut, who previously played in the university league over here before becoming England rugby captain and winning a world cup. A few weeks ago he sat on a open-panel discussion in London on sports management. Beside him was the England cricket coach, the England football manager and Mike Holgrem. :)

by Curvespace on Nov 3, 2009 2:27 PM CST up reply actions   0 recs

On the field – Phenomenal, the boy ALWAYS had game. Highlight Reel City. Many moments of play at an ascended level and the stats and accolades to back it up.

Off the field – an unnecessary distraction of self absorbed and self obsessed adolescent behavior unfortunately all too prevalent in many of the sport’s rising stars.

I guess I’m still old school enough to remember the days when the professional athlete was a role model on and off the field…

by PurpleSoul on Oct 29, 2009 2:30 PM CDT reply actions   0 recs

Uggh these cheese doesn't taste right.

It spoils on the 4th instead of the 12th.. Eww!

Why Do People Question The Vikings' Status?

by UnBannedVikingholic on Nov 1, 2009 4:45 PM CST reply actions   0 recs


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