New Scratch-Off Game Shows Power Of Vikings Brand

If the politicians that are currently debating the fate of a new Minnesota Vikings stadium need a reminder of just how big a part of the state the team is, they got a nice reminder today.

The team announced a Vikings-themed scratch-off game just prior to the start of training camp this past year, and it quickly became one of the most popular lottery games in the state, with sales of the $10 tickets creating a profit of $12 million.

"This is a great reminder of the strength of the Vikings brand, and we hope the team's partnership with the state lottery continues in the future," Vikings vice-president of sales and marketing Steve LaCroix said.

As anybody that's ever gambled knows, expecting consistent income from gambling would be sort of foolish, but there's no reason that the lottery profits can't be at least a part of the money it would take to fund a new stadium. As the linked article above points out, Seattle used gambling profits to help out with both Safeco Field and Qwest Field (the latter of which might be the best stadium in the league), and Baltimore did something similar to help fund the Ravens' new stadium.

A $900 million stadium would require anywhere from $40 to $60 million in public funding a year. If the Vikings could get more than $10 million a year from this scratch-off game. . .and the fact that they made that kind of money off of a game requiring $10 tickets in this economy is pretty damn impressive. . .then it would certainly lessen the rest of the public burden for a potential stadium deal.

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