I haven't seen anyone else post on this so I thought I would share... Looks like the NFL is running some new promotion for NFL.com called NFL Fan Rewards

According to the promo material:

NFL Fan Rewards is a fun free program that allows you to earn great rewards! Simply visit NFL.com, explore the site, and complete step-by-step challenges to earn: Coins redeemable for prizes in the Rewards Store, Points used to determine your status level and position on the leader-board, and Badges unlocked for completing certain tasks.

Redeem your coins for great rewards such as:

• A chance to win a trip to the Super Bowl, Pro Bowl, Draft and International Series
• Discounts to NFLshop.com
• Discounts to NFL subscription products
• NFL merchandise
• And more!
  
  Earning coins and points is easy! Simply visit NFL.com and do the things you normally do: Read articles, watch videos, comment on stories, and share with friends to earn coins and points.
• Recruit your friends: Each time you recruit your friends to NFL Fan Rewards you will both be rewarded.

So... if you earn super cool free stuff... remember you heard it from me first ;-)

Link to the NFL rewards signup page: http://www.nfl.com/rewards/myrewards?bd_ref=biggun01

SKOL VIKES!