This is definitely a case of "bad timing."
(Hat tip: 10000 Takes)
Yes, that's an advertisement for a Sea-Doo watercraft on a page about Patriots defensive lineman Marquise Hill on SI.com. Hill died over the Memorial Day weekend.
On Lake Ponchartrain.
While riding a jet ski.
Bravo, SI. . .maybe next time you could at least let the body get cold before you pull something like this.