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Vikings, United Way Launch “Character Playbook” Initiative

Yet another outstanding outreach effort for the purple in the Twin Cities

San Francisco 49ers v Minnesota Vikings
It’s an old picture of E.J. Henderson, but that’s alright because hey. . .E.J. Henderson.
Photo by Jonathan Daniel/Getty Images

Since there’s no such thing as too many stories about the Minnesota Vikings doing outstanding things in the Twin Cities community, we have another one from earlier this week for your reading pleasure.

The Vikings teamed with the Greater Twin Cities United Way (GTCUW) to launch Character Playbook, a program that is focused on youth character development and building healthy relationships.

The launch took place at Osseo Middle School, with about 120 students participating in this experience. Leading the representation for the Vikings was former linebacker (and current Vikings’ Youth Football Manager) E.J. Henderson.

“Greater Twin Cities United Way is excited to join with the Osseo School District and Minnesota Vikings as part of the Character Playbook initiative, which aims to help youth develop important life skills,” GTCUW President and CEO Sarah Caruso said. “This unique event reflects our mission of bringing together community resources to challenge and change systems. The youth, although learning and having fun, are part of the change.”

The Vikings at GTCUW hope to bring the initiative to 2,100 students during this coming year.

Again, there aren’t enough good things that can be said about the team and its members being a part of something like this. Hopefully they can meet (or, ideally, exceed) their goal for the number of students that they reach with this initiative and help youngsters throughout the Twin Cities area and the state of Minnesota to develop the skills they need to be productive adults in the future.