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Vikings hire Martin Nance as Executive Vice President

And the team’s Chief Marketing Officer

Minnesota Vikings v Baltimore Ravens Photo by Drew Hallowell/Getty Images

Generally, the hiring of an executive by the Minnesota Vikings isn’t the sort of thing that generates a lot of interest. In this case, however, the new hire is someone that wore the uniform for the purple and has taken the long way around in order to come back.

The Vikings announced on Wednesday that they have hired Martin Nance as the team’s new Executive Vice President and Chief Marketing Officer.

If the name doesn’t sound super familiar, you could be forgiven. Nance played for the Vikings in 2006 and only saw action in one regular season game, the season finale against the St. Louis Rams. In that game, he caught four passes for 33 yards. He also had NFL stops in Buffalo and Pittsburgh, and got a Super Bowl ring with the Steelers.

After getting out of the NFL, Nance earned his MBA at the University of Michigan and has spent 10 years in marketing, including working with PepsiCo/Gatorade in numerous capacities, most recently as their Director of Marketing and Head of Gatorade Athlete Activation.

Again, it’s always cool to see a former Viking. . .no matter how long he was part of the team for. . .continue on with a successful career and return to Minnesota. Here’s hoping that he continues that success as a part of the Vikings’ front office.